Waiting on hold is a much-discussed phenomenon in the Netherlands. The operator needs to check for answers, or contact the person required, and leaves your clients to their fate – a fate consisting of silence, beeps or a repeated apology. There is no shame in the fact that many organizations are unable to prevent this situation – the staff may simply not have the capacity to deal with a high volume of phone calls.

But even when it is impossible to prevent, there are alternatives. From a fee as low as €. 10,00 per month, any organization can be assured that callers receive a quality performance, holding their attention and keeping them entertained.

DEDACOM can provide you with music in any style for your on-hold programming, delivered in the format and on the medium you require. The music will be supplemented with apologies such as: “Please hold the line; we will take your call as quickly as possible”. Of course we can also provide you with music without on-hold messages.

Music generally has a positive effect, whether waiting times are short or long; it conveys the message that your company values client contact, even if they are being asked for a moment’s patience.
(source: KPN Telecom, results service number research).

It is important to note that pleasant music will shorten the time your clients think they are kept on hold by about 40% (source: KPN Telecom, results service number research). In other words, it is not just an emergency measure; it is a great solution to deal with telephone queues, as well as reducing dropped call rates.

DEDACOM can provide any style of music. Our library extends Main Stream to Custom Made Music. We will also take care of BUMA/STEMRA dues.

Music on Hold is available for fees as low as €. 10,00 per month (excl. VAT).

When we say Marketing on Hold, we mean pertinent messages to clients while they are holding the line. In general, companies choose to provide information such as your URL, opening hours or business news, in combination with apologies for the wait and the music of their choice. The apology will obviously be recorded by your specific “company voice”.

First impressions are the most important step in establishing a good client relationship. First contact often occurs by telephone, and can be crucial for the future.

Telephone waiting time
DEDACOM’s Marketing on Hold service is a service that transforms and improves the first customer contact on the phone. Waiting on the phone is not only more pleasant. But even useful.

• MoH is a fully tailor-made service for your business, maintaining a professional feel for your telephone lines.
• MoH turns waiting on hold into an informative and customer friendly experience.
• Research by KPN (a Dutch telephone service provider) has shown that clients have the impression that waiting times are shorter when they hear music/Marketing on Hold.

These days practically all telephone systems can handle both your system messages and your clients on hold. If this is not possible, DEDACOM can provide you with a module that will be linked to your telephone exchange to play the waiting messages as well as loading your system messages.

Recording options: deliveries are digital. An MP3 file can easily be saved on a memory card to be inserted into the module. After all, the cassette age is long past, and even the good old CD is outdated thanks to SD-/SMC-cards and USB sticks.

Studio DEDACOM can provide you with all styles of music. Our library extends from Main Stream to Custom Made Music. We will also take care of any BUMA/STEMRA dues.